WHERE IT BEGAN
We started Amberwell because of our Dad.
He's the kind of man who does things right. The same walk every morning, the salt cut back years ago, a checkup every year whether he feels like it or not. Then at one of those checkups, his doctor looked at his numbers and said the words nobody wants to hear: let's keep an eye on this.
So he did what careful people do. He researched. And the counter filled up: a magnesium somebody recommended, a garlic capsule he read about, a bottle of CoQ10 from a podcast. When we asked him what each one was for, he laughed and admitted he wasn't sure anymore.
So one morning we picked up the bottles and read the backs of them. Take three a day. Take two a day. He was taking one of each, because doing what the labels asked meant fourteen capsules before breakfast and nobody can keep that up. He had been on a third of the dose for a year, and calling it a routine.
He hadn't failed at this. He had never actually done it. And neither has anyone else, because nobody has ever put the real amounts into something a person can get through in the morning.